But a definitive ‘classic’ sound scares the hell out of record companies, and when they listen to ‘classic’, they inevitably think something’s wrong with the production. The real bitch is sometimes ‘classic’ is ‘modern’, but you just have to keep up with the times to know when that is, and then take advantage of that window of opportunity to be both ‘classic’ and ‘modern’ simultaneously. Regardless of all that, what the record companies REALLY want is ‘now’. Because ‘now’ is something that Record Companies understand. Unfortunately, for everyone involved, by the time a record comes out, ‘now’ was ‘yesterday’ and the record is in the shitter for not being ‘modern’ enough, even if it somehow happens to be ‘classic’.