Argggh! This is simply not right!

A sign hanging from a drop ceiling with fluorescent lighting fixtures. There are two rows of text, in a medium-weight Helvetica-like font. To the left of the text, in a red box with white text, are two rows of symbols, aligned with the two rows of text. The first row has a baggage icon, and a bold white arrow pointing to the right. The second row has a bold white arrow pointing to the left. The first row of text reads, Baggage Claim A · B · C. The second row reads, Baggage Claim 4.

Why would they do this?