The Stagecoach & The Snowmen
Wells Fargo continues its holiday advertising tradition with an encore of “The Stagecoach & The Snowmen” — a television commercial that struck a chord in its 2013 debut with themes of selflessness and working together.1
But actually
Channel 2 consumer investigator Jim Strickland began an investigation six months ago into allegations that some of the banking corporation’s stagecoach horses were subject to abuse, drugged, ill-trained and, at times, put bystanders at risk. The decision to suspend the program came only weeks after the stagecoach’s most visible event: The Rose Parade. 2