S Aufrecht

I've long been in the habit of debranding professional sports stadiums in my head and when I talk about them. The Giants play at Phone Company Park in downtown San Francisco. The Mariners played in Insurance Company Field, which since 2008 has been technically been Wholly Owned Subsidiary of a Diversified Global Insurer Field, or "Insurance Company Field" for short. What can we do to further liberate our vocabulary from corporate branding? (1) Here's my attempt, in order of opening

De-Branded Baseball Stadium Names

  • Fenway Park, Boston
  • Wrigley Field, Chicago (2)
  • Dodger Stadium, Los Angeles
  • Angel Stadium of Anaheim, Anaheim
  • Oakland-Alameda County Coliseum, Oakland
  • Kauffman Stadium, Kansas City
  • Joe Robbie Stadium, Miami (Miami Gardens)
  • SkyDome, Toronto
  • Florida Suncoast Dome, St. Petersburg
  • Comiskey Park, Chicago
  • Oriole Park at Camden Yards, Baltimore
  • Rangers Ballpark in Arlington, Arlington
  • Jacobs Field, Cleveland
  • Beer Field, Denver
  • Hank Aaron Stadium, Atlanta
  • Bank Field, Phoenix
  • Insurance Company Field, Seattle
  • Phone Company Park, San Francisco
  • Financial Services Company Park, Detroit
  • Fruit-Juice Subsidiary Park, Houston
  • Beer Park, Milwaukee
  • Third-Largest Bank Off-Premise ATM Provider (3LBOPAP (3)) Park, Pittsburgh
  • Insurance Company Park, Cincinnati
  • Bank Park, Philadelphia
  • Animal Retailer Park, San Diego
  • Beer Stadium, St. Louis
  • Nationals Park, Washington
  • Yankee Stadium, New York City (Bronx)
  • Financial Conglomerate Field, New York City (Queens)
  • Retailer Field, Minneapolis

1: Okay, yes, the teams themselves are all corporations, and the team names are brands. So maybe we are just liberating ourselves from a little bit of the worst, most gratuitous branding? Anyway see the last part of the next footnote.

2: It's named after the person, not the eponymous company, and it has plenty of history, and ultimately I don't feel the need to be an absolutist about this.

3: pronounced thrill'-bo-pap