What good is bad data?

S Aufrecht

The advertisements in San Francisco are very localized but have much higher budgets and production values than typical local business ads for car dealers and real estate agents. This one is my new second-favorite bus ad of all time1. The small text reads, “What good is bad data?”.

Bus advertisement: large text: Go Dodgers.  small text: What good is bad data?

  1. First-favorite: An ad for a Seattle regional bank competing with Wells Fargo, which read, “Have wild horses dragged you to the wrong bank?”